What We Offer

(1)
Internal Playtest and Market Research
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(1)
Internal Playtest and Market Research
Evaluate the product through hands-on playtesting and local market research to identify opportunities, risks, and target audiences early.
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(2)
Regional Strategy Blueprint  
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(2)
Regional Strategy Blueprint  
Turn market insights into a clear, actionable roadmap that covers positioning, target audiences, channels, milestones and campaign priorities.
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(3)
Community Cold Start & Co-creation
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(3)
Community Cold Start & Co-creation
Build an early core community. Involve the right players in testing, feedback and co-creation. Cultivate authentic advocacy from the ground up.
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(4)
Pricing Strategy & Asset Preparation
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(4)
Pricing Strategy & Asset Preparation
Strengthen visibility and conversion by aligning pricing, localisation, store presence and creative assets with local player expectations.
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(5)
Creative Integrated Campaign
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(5)
Creative Integrated Campaign
Coordinate media, creators, platforms and communities to ensure consistent messaging and precise execution across channels.
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(6)
Localised Creative Initiatives
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(6)
Localised Creative Initiatives
Create local campaigns, partnerships and creative activations that strengthen cultural relevance and generate organic visibility.
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(7)
Report dedicated to MKT & Sentiment
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(7)
Report dedicated to MKT & Sentiment
Track campaign performance and player sentiment in order to transform market signals into clear, actionable recommendations.
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(8)
Updates & Sales Promotion
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(8)
Updates & Sales Promotion
Sustain momentum through content updates, seasonal beats, discounts, and platform promotions that continuously reactivate players.
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(9)
Reputation Management
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(9)
Reputation Management
Monitor reviews and player feedback, identify emerging concerns early and support communication strategies that protect the long-term reputation.
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(10)
Distribution & New BD Opportunities
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(10)
Distribution & New BD Opportunities
Extend game lifecycle by identifying new distribution channels, platform partnerships, bundles, collaborations, and regional business opportunities.
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Our Team

Lili Zang
Founder and CEO
Sarah Peng
Co-founer and COO
Cecilia Yan
Head of Publishing
Laula Wang
Head of Marketing
Neil Pan
BD Manager
Henry Yu
Assist Project Manager
Solar Cheng
Senior Marketing Manager
Nina Feng
Community Manager
Mark Ma
Community Manager
Killa Li
Community Manager