What services do you offer?

We offer modular publishing and marketing support for games entering Asian markets, including GTM strategy, PR, influencer management, social media and community, and creative campaigns.

How does pricing work?

Our services are modular and customized based on real project needs. You can select only the modules you need, and we charge by module.

When is the best time to contact you?

Ideally, two months before launch or any major milestone. This gives us enough time to make plans and prepare assets, and build momentum.

Do you offer ongoing support after launch?

Yes. We can discuss ongoing support for major content updates, live events, community management, or other future marketing beats.

Which markets do you cover?

We focus on APAC markets, including Mainland China, Hong Kong, Taiwan, Japan, and Korea, depending on the project needs.

Can you help us understand the Asian market?

Yes. We help teams understand market fit, player expectations, platform differences, cultural context, and go-to-market opportunities.

How do you decide which modules a game needs?

We start by deeply playtesting your game and understanding the vision, then recommend a practical service scope we think will be the best fit for the game's success.

LongRiver Games - Game Publishing & China Marketing

Solutions

Let’s Talk

Internal Playtest and Market Research

Evaluate the product through hands-on playtesting and local market research to identify opportunities, risks, and target audiences early.

Regional Strategy Blueprint

Turn market insights into a clear, actionable roadmap that covers positioning, target audiences, channels, milestones and campaign priorities.

Community Cold Start & Co-creation

Build an early core community. Involve the right players in testing, feedback and co-creation. Cultivate authentic advocacy from the ground up.

Pricing Strategy & Asset Preparation

Strengthen visibility and conversion by aligning pricing, localisation, store presence and creative assets with local player expectations.

Creative Integrated Campaign

Coordinate media, creators, platforms and communities to ensure consistent messaging and precise execution across channels.

Localised Creative Initiatives

Create local campaigns, partnerships and creative activations that strengthen cultural relevance and generate organic visibility.

Report dedicated to MKT & Sentiment

Track campaign performance and player sentiment in order to transform market signals into clear, actionable recommendations.

Updates & Sales Promotion

Sustain momentum through content updates, seasonal beats, discounts, and platform promotions that continuously reactivate players.

Reputation Management

Monitor reviews and player feedback, identify emerging concerns early and support communication strategies that protect the long-term reputation.

Distribution & New BD Opportunities

Extend game lifecycle by identifying new distribution channels, platform partnerships, bundles, collaborations, and regional business opportunities.

Market-Driven

Turning Local Insight into
Measurable Impact.

M+

Culturally relevant offline campaigns that drive real-world engagement, attracting nearly 1 million visits in just 3 days.

Targeted campaigns designed to drive real conversion, delivering up to a 4× sales-to-wishlist ratio.

Activated 60+ streamers for a single title, generating over 32 million in total reach.

Featured Games

Solutions

Internal Playtest and Market Research

Regional Strategy Blueprint

Community Cold Start & Co-creation

Pricing Strategy & Asset Preparation

Creative Integrated Campaign

Localised Creative Initiatives

Report dedicated to MKT & Sentiment

Updates & Sales Promotion

Reputation Management

Distribution & New BD Opportunities

Market-Driven

Creative Dispatch

Lou’s Lagoon Takes Flight on August 27

How ReStory Took RedNote by Storm

Bringing RuneScape: Dragonwilds to Guangzhou’s Dragon Boat Festival

FAQ

Let’s talk

We'd love to hear from you - your games, your visions, or just to exchange knowledge.