ReStory (《维修物语 ReStory》) launched on Steam on August 6.

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ReStory is a cozy shop management simulation game from the creators of I Am Future. Set on the bustling streets of Tokyo around 2005, it features a deep and detailed device repair system.

You play as the owner of an electronics repair shop, restoring nostalgic gadgets from the early 2000s, including officially licensed Atari consoles. Along the way, you’ll interact with customers, uncover branching storylines, and make choices that shape how each story ends.

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When planning for the China launch, We chose RedNote as the primary platform for our marketing efforts.

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Why RedNote?

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RedNote is a  leading lifestyle and content-sharing platform in China, with around 170 million daily active users and 400 million monthly active users. A stunning fact is female audience contributes 70% for the community.

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ReStory was a natural fit for RedNote. As a light-to-midcore game, it offers a relaxed, cozy experience that suits the platform and its audience. Its nostalgic setting, warm hand-drawn visuals and overall atmosphere also translate naturally into the kind of lifestyle and entertainment content people enjoy on RedNote.

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The repair gameplay also works well for short-form content. Taking apart old devices, cleaning away dust, replacing components and putting everything back together gives creators plenty of moments to capture and share.

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On top of that, the game has a warm hand-drawn style and stories built around the people who bring their devices into the shop.

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With so many parts of the game fitting naturally into the platform, we chose to focus more on creators and UGC on RedNote

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Opening the “Millennium Repair Shop”

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Together with RedNote Games, we launched the ReStory Creator Incentive campaign, themed around a “Millennium Repair Shop.”

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The campaign included two creator tracks. #MillenniumRepairShop focused on players sharing their own experience with ReStory, while #DailyOldItemRepairCheckIn encouraged more informative and creative content, including guides, reviews, DIY showcases and fan creations.

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Creators could work in the formats they knew best, from gameplay impressions and recommendations to reviews, repair-focused videos and more playful interpretations of the game.

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Working With RedNote

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RedNote also supported the campaign through its official Events Center, pushing personalized notifications, enhancing the SEO, and giving users several ways to discover the event.

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From there, users could explore existing content or join the campaign with posts of their own.

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The Results

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Within the first three days after launch, the main #ReStory hashtag reached 5.5 million views and nearly 90k discussions on RedNote.

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The campaign's #DailyOldItemRepairCheckIn UGC topic added another 29.6k views, with players actively creating content around the official event.

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Within five days of launch, ReStory broke into RedNote’s trending list and set the platform’s gaming community buzzing.

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