Planet of Lana

Turning Visual Storytelling into Regional Discovery

Across Asia, our marketing strategy focuses on translating the game’s strongest visual and emotional hooks into locally relevant discovery moments. Campaign activity combines regional gaming media, creator outreach, localised social content, platform-specific community seeding, and launch-beat amplification across China, Japan, and Korea.

Rather than relying on broad exposure alone, content and creator selection are tailored to the audiences most likely to respond to the game’s art direction, narrative tone, puzzle gameplay, and companion relationship. Each campaign beat is designed to move players from first discovery to store-page interest, wishlist intent, and ongoing community discussion, creating a connected regional marketing funnel around the game.

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